China Unicom Social Feed

Spring 2024

As part of an ongoing monthly social media retainer for China Unicom, I was tasked with designing a high-impact LinkedIn carousel to promote their Dedicated Internet Access (DIA) service. The primary challenge was taking the large amount of text and translating it into a visually compelling and digestible narrative for a B2B audience. 

They didn’t want to use brand colors or follow their brand guidelines for this post, so I chose to utilize a dark blue gradient, with a global network and cyber circuit-board theme, combined with modern sans-serif typography and isometric 3D illustrations to give it a highly corporate, trustworthy and technologically advanced feel. I added subtle layering and opacity effects along with a slight glow around the text to enhance the impact. 

Rather than treating each slide as a standalone graphic, I designed the background to connect with each frame, so the overlapping elements could create a seamless visual while scrolling through LinkedIn.

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