Happy Bowls Rebrand
Fall 2018
This was a rebranding project I did for one of my classes at Parsons for the restaurant Happy Bowls. The goal was to make the brand look more youthful, carefree and enthusiastic. I chose to use fruits as a main design element to emphasize the restaurant’s focus on natural and healthy ingredients and to make the brand more playful and give it a tropical vibe.
Current Brand Analysis
Mission Statement
Happy Bowls will help empower a happy and healthy lifestyle for active individuals through delicious, intelligent food options.
Brand Personality
Main Logo & Secondary Logo
Applications (Stickers)
Applications
