Hong Kong Fintech Week Banner Pitch Demo

Summer 2023

This was an animated H5 banner demo I created for a pitch proposal developed for Hong Kong FinTech Week 2023. I was provided with their brand guidelines and core assets, including primary logos, color palettes, typography and a library of key imagery as well as past visuals. As they were looking to execute an aggressive marketing campaign with the need for a lot of variations, the challenge was to translate these assets into an animated banner that met their guidelines and made use of their assets in a scalable manner that was distinct yet easy to replicate.