My label project was focused on the manufacturing process of a pair of athletic shoes and highlighting all the chemicals, pollutants and harmful effects that comes about from this process. Inspired by organic food packaging, I decided on producing a graphic style illustration similar to a sticker. I wanted to play around with juxtaposition and humour, by referencing and appropriating the different elements of eco-friendly and organic designs, such as the color and the fonts, making it appear very positive and seemingly environmentally friendly. This contrasts with the actual meaning of the text, which lists out all the chemicals and harmful effects of making the shoe.
Project for Parsons Sustainable Systems