Ping An Dynamic Ad

Winter 2025

As part of a promotional campaign for Ping An Securities to drive new account openings and referrals, I was tasked with designing high-conversion ads of different sizes for different platforms. The core objective was to highlight two key financial incentives: a welcome gift package featuring commission-free trading, and a high-value referral bonus. Working within the client’s established visual identity, I was asked to uphold their brand style while designing new platform-optimized layouts.

My first phase of execution involved designing primary feed assets in two distinct aspect ratios: a 4:3 layout for desktop feeds and web banners, and a 3:4 layout optimized for mobile social scrolling. 

The campaign required a secondary adaptation for Google and Meta (Facebook/Instagram) Dynamic Ads. To ensure the ad would display correctly across these networks, I applied a strategic safe zone redesign. I removed the QR code and reorganized the layout so that the headline, key information and brand logo were tightly anchored to the center of the canvas. This guaranteed that no key visual or textual information would be cropped out by Meta's or Google's automatic resizing algorithms, maintaining complete brand integrity regardless of where the ad was displayed.