Sulwhasoo Social Feed

Winter 2023

These are a selection of visuals I created for Sulwhasoo Hong Kong’s Facebook and Instagram pages, in collaboration with our copywriter. As one of our social retainers, it was part of the monthly social media content plan we developed for them to highlight promotional offers, increase awareness of their products and reinforce branding. In adherence to their global brand standards and guidelines especially in regards to color and text, I had to challenge myself to manipulate photos and vectors to create luxurious and sophisticated looking backgrounds with Photoshop and Illustrator that not only matched the look and feel of the brand, but also offered enough variety that different promotional offers would be able to stand out from each other, despite the similar products and frequency of posts.