VM Event Design

Fall 2024

My company sought to host a AI & Marketing event and I was tasked with architecting the whole journey, from the first digital touchpoint to the on-site experience and the post-event followup. The goal was to deliver a seamless and cohesive end-to-end brand experience and drive registration. 

 

Visual Identity & Concept

I first started with developing the visual identity for the event, focusing on creating a cover image for the registration page. I aimed for a futuristic and tech-driven look, with interconnected lines resembling a globe against the company’s brand color palette in a gradient. This was chosen to symbolize global connectivity and the intricate flow of data.

This would be carried forward

The Digital Funnel (Landing Page & Email Ecosystem)

Physical Activation & Social Media

 

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